Category: Business Services

Choosing a Successful FranchiseChoosing a Successful Franchise

One of the most popular ways for people to get involved in the business world is to become a franchisee of a successful business. Whether it’s owning their own fast food restaurant, fitness gym or haircut place, people can pay an upfront fee and get involved with a proven company. Becoming a franchisee lets people […]


Looking at Your Customer DataLooking at Your Customer Data

Many businesses spend a lot of time and money collecting information about their current and potential customers. It makes sense to do this – after all, you have to know your target audience before you can provide the goods or services that they are interested in. But gathering information is only part of the equation. […]


Location-Based Marketing 101Location-Based Marketing 101

What is location-based marketing? It’s one of the most important ways that a company can leverage the power of mobile users to promote their business. With location-based marketing, you are attempting to reach customers who are using the Internet – particularly on smartphones, tablets and other mobile devices – to make a purchasing decision in […]