Location-Based Marketing 101

What is location-based marketing? It’s one of the most important ways that a company can leverage the power of mobile users to promote their business. With location-based marketing, you are attempting to reach customers who are using the Internet – particularly on smartphones, tablets and other mobile devices – to make a purchasing decision in a specific geographic area. It gives you a chance to reach customers who are motivated to make a purchase and are looking for information.

So what are the first steps that you should take in order to start a smart location-based marketing campaign? Take a look at three things you must do:

  • Claim your brand on sites such as Yelp, Facebook Places and Google Places. These are incredibly popular services and claiming your listings gives you a chance to give people information such as your website, hours and the products you offer.
  • Collect customer information such as emails and home addresses in order to follow up with customers after their initial contact. Giveaways are a great way to collect information and engender customer loyalty.
  • Provide specials or contests on sites such as Facebook or Twitter to encourage fans to follow you. Get creative and come up with ideas like online or physical scavenger hunts with clues that people can get from following your social media accounts. Followers will spread your information and help your brand grow.