by Conrad Levinson
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business is a valuable resource for small business owners. The book is packed with low-cost marketing ideas and strategies that really work. Ideas that focus you on attending to those critical success factors that make a big difference in small business.
A marketing strategy is a key component of your business strategy. After working through the Business Building process and establishing your direction, the next step is to put a marketing strategy in place.
This book, together with Al Ries’ Positioning, provides you with most of the knowledge you need to put a well thought–out Marketing Strategy in place. Read these two books before you start taking strategic marketing action.