What is location-based marketing? It’s one of the most important ways that a company can leverage the power of mobile users to promote their business. With location-based marketing, you are attempting to reach customers who are using the Internet – particularly on smartphones, tablets and other mobile devices – to make a purchasing decision in […]
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Customer Loyalty Tips for your Small BusinessCustomer Loyalty Tips for your Small Business
An easy way to think of marketing is as the process of getting your customers to climb the loyalty ladder. As they ascend the ladder, your customers become more loyal and their value to your business increases. They start off as Suspects and your objective should be to eventually turn them into Raving Fans. On […]
Planning for Business Success in four easy stepsPlanning for Business Success in four easy steps
It is generally accepted that a well thought out strategy will take a business to the next level and beyond. And that failure to plan in business is like planning to fail. But many business owners don’t do strategic planning because they find planning concepts confusing. This article gets around that problem by comparing Strategic […]
Strategic Management : Is your business going where you want it to go?Strategic Management : Is your business going where you want it to go?
… Because if it isn’t, you probably need to do some Strategic Management to get your business pointed in the right direction. Strategic management is an approach to running your business that focuses on delivering the long term outcomes you really want. Strategic management transforms your business, so that it satisfies your top priority desires. […]
Could your small business be doing better?Could your small business be doing better?
If you think it could do better, maybe your business is under-performing for one (or more!) of these sneaky reasons. – Lack of strategic business focus – Intense competition – Not enough time in the day – Lack of profitability – The team isn’t working well together – You’re just not having any fun! These […]